Case Study: Modernizing an Established E-Commerce Website for a Local Maple Nursery

After initially building this site several years ago in WooCommerce, the client returned with a new goal: to create a smoother, more modern shopping experience with stronger sales tools. I led a complete redesign and platform migration to Shopify, delivering a faster, cleaner, and more conversion-focused online storefront built for long-term growth.

Project Highlights

Full Platform Migration
Seamlessly migrated hundreds of products, variants, and categories from WooCommerce to Shopify while preserving key data and improving structure.
Powerful New Filtering System
Implemented robust product filtering to help customers browse by size, variety, and seasonal availability—critical for a plant-forward inventory.
Updated Visual Identity
Refreshed graphics, color palette, and typographic styles to give the brand a more polished, contemporary look.
Immersive Storytelling
Added a video-background hero section to highlight the nursery’s landscape, craftsmanship, and seasonal beauty.
Enhanced Checkout Experience
Leveraged Shopify’s optimized checkout flow for quicker, more trustworthy conversions.
Improved Product Presentation
Refined product pages with clearer option selectors, better image handling, and more consistent content patterns.
Mobile-First Redesign
Rebuilt layouts to ensure smooth browsing on all devices, especially for customers shopping on the go.

mendocinomaples.com